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Aubade expertise

Located at 10, Rue du Colonel Driant in the heart of the 1st arrondissement in Paris, Aubade has been designing decidedly Parisian lingerie collections since 1958.

Parisian DNA

This is where the magic happens, with the design studio, mock-up team, pattern-makers, R&D and marketing departments all following the same creative approach based on common values: quality, the importance of elegance, and a mischievous feel with a hint of Frenchness.

Couture styling Couture styling

Couture styling

For each design, our standards are so high in terms of cut, comfort and fit that it takes two years of meticulous work to arrive at a piece that perfectly suits women's body shapes. This couture styling also shines through in our choice of premium materials such as Calais Leavers lace, Swiss embroidery etc., the way we enhance our pieces with refined finishes (trims, jewels, lacing etc.) and the perfect fit calculated right down to the millimetre.

Comfort and well-being

It takes a minimum of 24 pieces to create an Aubade bra, adding reinforcement panels and discreet darts to ensure comfort and well-being whatever its size. Aubade offers bras in size 80A to 100G, in around ten styles.

Hugging every body shape like a second skin, asserting our position as every woman's go-to brand for any time of the day and any occasion in their lives, and creating lines that enhance a woman's body: these are the key aims that Aubade strives to achieve every season.